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Agentur für Marktforschung und Markenführung Deprecated: Function get_magic_quotes_gpc() is deprecated in /customers/9/c/e/kinzinger.net/httpd.www/wp-includes/formatting.php on line 4382 Deprecated: Function get_magic_quotes_gpc() is deprecated in /customers/9/c/e/kinzinger.net/httpd.www/wp-includes/formatting.php on line 4382 Deprecated: Function get_magic_quotes_gpc() is deprecated in /customers/9/c/e/kinzinger.net/httpd.www/wp-includes/formatting.php on line 4382 Deprecated: Function get_magic_quotes_gpc() is deprecated in /customers/9/c/e/kinzinger.net/httpd.www/wp-includes/formatting.php on line 4382 Deprecated: Function get_magic_quotes_gpc() is deprecated in /customers/9/c/e/kinzinger.net/httpd.www/wp-includes/formatting.php on line 4382 Deprecated: Function get_magic_quotes_gpc() is deprecated in /customers/9/c/e/kinzinger.net/httpd.www/wp-includes/formatting.php on line 4382 Deprecated: Function get_magic_quotes_gpc() is deprecated in 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Workshops

Workshops. Kinzinger - Agentur für Marktforschung und MarkenführungSie wollen sich und Ihre Mitarbeiter im Bereich Markenführung und Marktforschung weiterbilden? Dann sind Sie bei uns an der richtigen Stelle! Unter Berücksichtigung Ihrer Voraussetzungen gestalten wir für Sie und Ihre Mitarbeiter angepasste Weiterbildungskurse in den Bereichen Marktforschung sowie Markenführung bis hin zum individuellen Coaching. Um höchste Qualität sicherzustellen, werden bei uns alle Workshops von Spezialisten mit jahrelanger Erfahrung durchgeführt! Zusätzlich bieten wir drei Seminare an, welche explizit zur Weiterbildung von Mitarbeitern und Führungskräften konzipiert worden sind.

Workshop 1 (1 Tag + 80-seitiges Skript)

Grundlagen der Marktforschung

Tagungsort: Salzburg

  • Gegenstand und Anwendung der Marktforschung
  • Erläuterung und Strukturierung des Marktforschungsprozesses
  • Abgrenzung und wichtige Aspekte der quantitativen und qualitativen Marktforschung sowie deren Auswahlverfahren
  • Grundgedanke und Verfahren der Online Marktforschung
  • Einordnung und Abgrenzung der Sekundärforschung und Primärforschung
  • Betrachtung der wichtigsten Erhebungsmethoden (offline und online): Befragung/Beobachtung/Panel/Experiment
Unverbindliche Anfrage

Workshop 2 (1 Tag + 80-seitiges Skript)

Grundlagen der Markenführung

Tagungsort: Salzburg

  • Grundlagen und wichtige Aspekte der Produktpolitik
  • Erläuterung und Strukturierung des Neuproduktplanungsprozesses
  • Kategorisierung und Erläuterung der wichtigsten Kreativitätstechniken
  • Einordnung und Erklärung der Testverfahren: Markttest/Storetest/Produkttest
  • Ausprägungen und Definitionen von Marken
  • Einblicke in den Aufbau eines Markenimages
  • Betrachtung essentieller Aspekte für die strategische Führung einer Marke
  • Erarbeitung und Abgrenzung grundlegender Markenstrategien
  • Grundlagen der Markenbewertung
Unverbindliche Anfrage

Workshop 3 (2 Tage + Beispieldaten)

Datenauswertung mittels SPSS

Tagungsort: Salzburg

  • Einführung in die Benutzeroberfläche von SPSS
  • Deskriptive Datenauswertung
  • Kontingenzanalyse
  • Regressionsanalyse
  • Varianzanalyse
  • Mittelwertvergleiche
  • Faktorenalayse
Unverbindliche Anfrage
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