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Agentur für Marktforschung und Markenführung Deprecated: Function get_magic_quotes_gpc() is deprecated in /customers/9/c/e/kinzinger.net/httpd.www/wp-includes/formatting.php on line 4382 Deprecated: Function get_magic_quotes_gpc() is deprecated in /customers/9/c/e/kinzinger.net/httpd.www/wp-includes/formatting.php on line 4382 Deprecated: Function get_magic_quotes_gpc() is deprecated in /customers/9/c/e/kinzinger.net/httpd.www/wp-includes/formatting.php on line 4382 Deprecated: Function get_magic_quotes_gpc() is deprecated in /customers/9/c/e/kinzinger.net/httpd.www/wp-includes/formatting.php on line 4382 Deprecated: Function get_magic_quotes_gpc() is deprecated in /customers/9/c/e/kinzinger.net/httpd.www/wp-includes/formatting.php on line 4382 Deprecated: Function get_magic_quotes_gpc() is deprecated in /customers/9/c/e/kinzinger.net/httpd.www/wp-includes/formatting.php on line 4382 Deprecated: Function get_magic_quotes_gpc() is deprecated in 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Markenführung

Markenführung. Kinzinger - Agentur für Marktforschung und Markenführung

Die vorherrschende Informationsüberflutung, zunehmender Konkurrenzdruck und von den Konsumenten nur sehr schwer zu unterscheidende Produkte bzw. Dienstleistungen resultieren in großen Herausforderungen für viele Unternehmen. Als einer der bedeutendsten Werttreiber im Unternehmen bildet die Marke dabei häufig die Grundlage für eine Vielzahl von unternehmerischen Entscheidungen. Sie ist oftmals der entscheidende Erfolgsfaktor um sich gegenüber der Konkurrenz durchzusetzen und das Branding wird zunehmend auch bei kleineren Unternehmen als immer wichtigerer Erfolgsfkator angesehen.

Eine erfolgreiche Marke ist dabei das Ergebnis zielgerichteter & professioneller Markenführung. Kinzinger Group unterstützt Sie bei der Entwicklung erfolgreicher und starker Marken. Wir helfen Ihnen eine auf Ihr Unternehmen abgestimmte Markenidentität zu entwickeln, sich gegenüber Anderen klar abzugrenzen sowie ein Markenimage zu erlangen, welches Ihre Identität widerspiegelt. Zur Stärkung Ihrer Marke setzen wir dabei auch vermehrt auf multisensuale Markenführung: Durch die zusätzliche Ansprache des Tastsinnes sowie des olfaktorischen-Sinnes können Sie sich klar gegenüber Ihrer Konkurrenz abgrenzen und einzigartige Assoziationen generieren. Mit Hilfe modernster Techniken der Marktforschung haben Sie die Entwicklung der Bekanntheit sowie des Markenimages dazu stets im Blickfeld und können die Ergebnisse verschiedener Maßnahmen überprüfen.

Unsere Leistungen:

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Erfassung/Entwicklung der Markenidentität

Wir verweden die bekanntesten wissenschaftlichen Ansätze, um mit Ihnen eine unverwechelbare, einmalige Markenidentität zu entwickeln.

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Analyse der Markenpositionierung

Wir erarbeiten Vorschläge zur klaren Abgrenzung gegenüber Ihren Konkurrenten.

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Markenname und Logo

Wir entwickeln für Sie einen passenden Markennamen und ein einprägsames Logo.

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Messung Markenbekanntheit/Image

Wir messen Ihre Bekanntheit swie Ihr Image bei der jeweiligen Zielgruppe und erstellen einen Vergleich zwischen aktueller Identität und Markenimage.

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Corporate Design

Wir entwickeln Ihnen ein einheitliches Corporate Design.

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Haptische und olfaktorische Markenführung

Wir erarbeiten Konzepte zum Thema Geruchsmarketing sowie haptische Verstärkung der Imagefaktoren.

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Guerilla Marketing

Gemeinsam mit Ihnen entwickeln wir Konzepte im Bereich Ambient Marketing sowie Sensation Marketing.

Fordern Sie uns!
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