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Produkttest

produkttest2

Usability

Hauptaugenmerk liegt auf der Gebrauchstauglichkeit Ihrer Produkte, der sogenannten Usability. Wir helfen Ihnen, ihre Produkte so zu entwickeln, dass sie für ihre Zielgruppe angenehm, praktisch und brauchbar sind.

Wir überprüfen jede Interaktion zwischen Nutzer und Produkt: Das können Webseiten, Software aber auch anfassbare Produkte sein. Solche Benutzertests können bereits in einem frühen Stadium der Entwicklung helfen Fehler zu korrigieren bzw. das Produkt weiterzuentwickeln. Dabei beobachten wir Probanden (diese sollten aus der jeweiligen Zielgruppe stammen) bei der Benutzung der Produkte bzw. Serviceleistungen. Selbst Produkttests mit wenigen Probanden können durch die gewonnene externe Sicht erstaunliche Ergebnisse für die Entwickler liefern. Milchkartons, die sich nicht sinnvoll öffnen lassen, Anzeigeelemente im Auto, denen keine Beachtung geschenkt wird, Homepages, bei denen die Navigationsleiste nicht verstanden wird, oder Produkte, bei welchen die Verpackung nicht zielführend ist - es gibt viele Möglickeiten wertvolle Erkenntnisse für die Entwickler zu generieren!

Wir bieten dabei sowohl qualitative als auch quantitative Produkttests an. Beliebt ist auch die Verbindung zwischen Produkttest und Eye-Tracking, um auch bewusste und unbewusste Vorgänge optimal auswerten zu können.

Gerne erstellen wir gemeinsam Ihren optimalen Produkttest für Ihr Produkt oder Ihre Leistung!

Unsere Leistungen:

1
Entwicklung eines passenden Testszenarios

Wir entwickeln ein auf Ihr Produkt bzw. Service abgestimmtes Testszeniario.

2
Auswahl der Usability Kriterien

Abgestimmt auf das zu testende Produkt entwickeln wir die passenden Usability-Kriterien.

3
Auswahl der Probanden

Wir wählen passende Probanden sowohl für qualitative als auch quantitative Usability-Studien für Sie aus.

4
Durchführung und Aufzeichnug der Studien

Wir führen die kompletten Studien in unserem Labor durch und verwenden zusätzlich verschiedene Formen der persönlichen sowie appartativen Beobachtung, um eine optimale Aufzeichnung zu gewährleisten.

5
Datenauswertung

Wir analysieren die Studien mit den passenden (EDV) Tools. Zur besseren Übersicht erstellen wir eine angepasste .pdf-Datei mit den Ergebnissen oder eine Präsentation.

6
Ableiten von Handlungsempehlungen

Wenn gewünscht, leiten wir gemeinsam mit Ihnen konkrete Handlungsempfehlungen aus den gewonnenen Ergbenissen ab.

zurück zur Übersicht       Fordern Sie uns!

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